Collaboration by Veerle Michiels & Jonas Vansteenkiste
Concept by Veerle Michiels & Jonas Vansteenkiste
The concept "Botaniek" starts from the "relational aesthetics" of Nicolas Bourriaud involving cultural and social structures in which we be examined by artists. The artwork 'materializes
a relation to the world '. In the relationships that exist in such situations are called up, the participant is detached from usual cultural codes of conduct. Botanical introduces atypical co-workers, as constructed identities in the form of herbal clusters with a virtual identity such as Mr / mss Jiogulan, MssTripmadam,Mr Munt, MSS Rau Ram. Just like all other users, this Herbs/co-workers take their place in the co-workspace and take it regularly contact their colleagues.
In this way a "micro-utopia" is created, which the employees enables other forms of interaction, commonality and even find ways of working. These targeted activities have no intention of overthrowing the prevailing logic but want to merge or contrast with it.
Jonas Vansteenkiste & Veerle go into their joint practice Michiels looking for contextual challenges. They leave from opportunities and limitations of a place and go with it in dialogue or search for activation. They investigate a form that brings an immersive experience for visitors and users. Their intervention always aims at an active dialogue between the spectator /user and creation.
The open call from Hangar K & Arteconomy was looking for a partnership with artists and designers who make people and companies involved in its network tangible.
In these times of social media, networks are becoming increasingly important. Where they used to be physical meetings, the internet makes them less tangible. A network has different dimensions: trust, expertise, detailed knowledge, general insights, technical skills, social skills ... On the one hand there is the network that we know directly and on the other there is the more extensive network: the friends of my friends. In addition, there are various contexts, for example: the family, personal friends and the Hangar Krowd.
Hangar K is more than just a coworking space. It is a co-creation hub where starters, growers and established companies are brought together under one roof with a clear mission: to strengthen entrepreneurship. Hangar K connects starters with growth ambitions and established companies looking for inspiration and innovation, with the aim of stimulating co-creation and cross-fertilization between the different companies.
The people from the business units are the connecting key that forms the community = the KROWD. The KROWD includes the companies that are active within the building, but also those from the area. Hangar K sees itself as a catalyst to involve the companies and other meaningful partners between Ghent-Lille-De Panne-Bruges in the KROWD. All of this requires a strong KROWD ENERGY that CONNECTS people.
Hangar K assumes that artists and designers, among other factors, can play an important role in this and wants to enter into a partnership with Arteconomy to make that KROWD energy tangible.
Special thanks to: Julie Vandenbroucke & Piet Verhoeve, Vincent Vanderbeck, WimVandamme, Filip Lemaitre, ...